Most website owners see ranking at position 1 as the holy grail of search engine optimization. However, websites in a competitive market will have a hard time achieving this, but there could be something better. This could be the position 0 or featured snippet which appears before the first search result on Google. This is a very powerful place to be and you need to know what steps you can take to achieve this.
Should You Look At This
The first step in getting this featured snippet position is to understand if you actually should be focusing on this. There are some websites that should not put their efforts into position 0 rankings and focus on other aspects of SEO. This is generally local businesses that will benefit from good Google local rankings instead.
However, if you are in a market where clear answers to questions are required, you need to look at position 0 rankings. There are certain industries that have a better chance in terms of featured snippet rankings. There are also certain types of searches that will generally not render any feature snippet opportunities such as local, shopping and videos.
Finding The Keywords Candidates For Featured Snippets
Now that you understand whether or not you should look at featured snippets, you have to consider what keywords will be best. To determine this, you will need to turn to traditional keywords research. When you complete keyword research, there are certain points that you need to keep in mind.
High-volume terms will generally be more likely to get a featured snippet. Longer search phrases with 6 or more words will also be more likely to have featured snippets. Implied question searches should also be looked at because question searches are also more likely to have featured snippets as long as you are answering the question.
Increasing The Potential For Featured Snippets
Once you have an idea of the keywords that you should look at increasing the potential of selection. There is a multi-pronged approach that you should take to improve the chances of selection. The first prong is to have content that clearly answers the question being asked.
You also need to use clean code and tagging which Google understands. If Google is unable to understand the coding or tagging on your website, it will not select your website for featured snippets. The last prong will be to have positive user engagement signals. Signals are important for SEO and you should always strive to have positive signals.
In your content, you should also look at repeating the question that you want to rank for. This needs to be done clearly and prominently on the page to ensure that Google understands that your content relates to this. After the question, you need to provide a short, clear and direct answer to the question as this is what will appear in the featured snippet. After this, you will need to provide additional information, images and try to answer the questions as completely as possible.